Over the past few years, businesses big and small have been forced to ask themselves where social media fits as part of their larger marketing mix and how it is essential. Enterprise level businesses might be considering relegating social management to their in-house marketing departments or hiring a new full-time employee to manage their social media marketing.
Both of these solutions have some serious flaws that can be solved by hiring an outside social media management company. Here are five advantages of hiring a social media management company for your business. The art of social media marketing required strategy and you will be surprised how much it could benefit you to havesomeone assist you with expertise.
1. Increased Brand Recognition. Every opportunity you have to syndicate your content and increase your visibility is definitley valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a twitter news feed Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience aand the public.
A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince & Convert found that 53% of Americans who follow brands in social are more loyal to those brands They use and buy.
3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for a new customer to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.
Every post or blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of a conversion.
Even if your click-through rates are low, the sheer number of opportunities you have on social media is highly significant.
4. Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand through social media, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.