“It’s not WHAT you know, but WHO you know”. Most of us have herd this saying and guess what? This is so true in business. If you want a really successful business, then you need to have a great source of relevant connections in your network that you can call on when you need them.
Networking provides you with a great source of connections, and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find.
It’s not just about who you are networking with directly either. Most of the time that person will already have a network you can tap into as well. So ask the right questions to find out if the person you are networking with knows who or what you want to know!
2. Advice and support
3. Raised profile
4. New information
It’s natural that networking will result in opportunities. The thing you will not know is when or how they will materialise. Whether it’s a referral, offer partnership or request for your service or product, it is important to be prepared to seize opportunities when they come.
6. Fresh ideas
Lastly, this one is more personal related rather than business related, but is a big benefit none-the-less. Many friendships form as a result of networking because (mostly) you are all like-minded business owners that want to grow your businesses, and you meet and help each other regularly, so naturally strong friendships tend to form. Some of my strongest friendships have been started from networking.