7 Benefits of Networking

1. Connections

Business networking can benefit your business in so many ways. Give it a try and reap the rewards for yourself.Business networking can benefit your business in so many ways.

“It’s not WHAT you know, but WHO you know”. Most of us have herd this saying and guess what? This is so true in business. If you want a really successful business, then you need to have a great source of relevant connections in your network that you can call on when you need them.

Networking provides you with a great source of connections, and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find.

It’s not just about who you are networking with directly either. Most of the time that person will already have a network you can tap into as well. So ask the right questions to find out if the person you are networking with knows who or what you want to know!

2. Advice and support

Gaining the advice of experienced peers or business professionals is an important benefit of networking. Discussing common challenges and opportunities can open doors to valuable suggestions and guidance. Offering genuine assistance to your contacts also can set a strong foundation for receiving support in return when you need it.

3. Raised profile

Being visible and getting noticed is a benefit of networking that’s essential in career building. Regularly attending professional and social events will help to get your face known. You can then help to build your reputation as knowledgeable, reliable and supportive by offering useful information or tips to people who need it.

4. New information

Networking is a great opportunity to exchange best practice knowledge, learn about the business techniques of your peers and stay abreast of the latest industry developments. A wide network of informed, interconnected contacts means broader access to new and valuable information.

5. Opportunities

It’s natural that networking will result in opportunities. The thing you will not know is when or how they will materialise. Whether it’s a referral, offer partnership or request for your service or product, it is important to be prepared to seize opportunities when they come.

6. Fresh ideas

Your network can be an excellent source of new perspectives and ideas to help you in your role. Exchanging information on challenges, experiences and goals is a key benefit of networking because it allows you to gain new insights that you may not have otherwise thought of. Similarly, offering helpful ideas to a contact is an excellent way to build your reputation as an innovative thinker.

7. Friendship

Lastly, this one is more personal related rather than business related, but is a big benefit none-the-less. Many friendships form as a result of networking because (mostly) you are all like-minded business owners that want to grow your businesses, and you meet and help each other regularly, so naturally strong friendships tend to form. Some of my strongest friendships have been started from networking.

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