Market Research

Market Research Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.

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In today’s world, you have to know your customers online and off, on their phone and on their computer. At Mighty Shalom, we make that possible. offering a full range of qualitative and quantitative approaches, progressive and traditional research capabilities and you can see how

Mighty Shalom is your one-stop-shop for understanding your customers and uncovering marketing opportunity. from full-service consultancy, to data-only services. We work with consumer and business to business audiences across the globe.

We have grown every year by forging long-term partnerships based on sector expertise, integrity and creativity – we always go further to find the answers!

Market research involves two types of data:
Primary information. This is research you compile yourself or hire someone to gather for you.
Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary.

Our methods

  1. Customer Insight
  2. Branding and Advertising
  3. Website Research
  4. Public Consultation
  5. Product Development and Proposition Testing
  6. Stakeholder Research
  7. Customer Profiling
  8. Employee Research
  9. Needs Based Research
  10. Reaching Hard To Reach Groups
  11. Segmentation
  12. Social Research
  13. Workshops
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